Hello!
If you've come here, it's a sure sign that you value your privacy. I understand this perfectly, which is why I'm providing you with a document where you will find, in one place, the rules for the processing of personal data and the use of cookies and other tracking technologies in connection with the operation of the website https://www.butraconsulting.com/
Formal information to start – the administrator of the website is Andrzej Butra, conducting business activity under the name Butra Consulting, ul. Kanadyjska 30, 32-087, Zielonki, NIP: 6791873583. This privacy policy has been structured in the form of questions and answers. The choice of this form was dictated by the desire for transparency and readability of the information presented to you. Below you will find a table of contents of this policy corresponding to the questions I answer in turn.
# 1: Who is the administrator of your personal data?
# 2: Who can you contact regarding the processing of your personal data?
# 3: What information do I have about you?
# 4: Where do I get your personal data from?
# 5: Is your data safe?
# 6: For what purposes do I process your personal data?
# 7: How long will I store your personal data?
# 8: Who are the recipients of your personal data?
# 9: Do I transfer your data to third countries or international organizations?
# 10: Do I use profiling? Do I make automated decisions based on your personal data?
# 11: What rights do you have in relation to the processing of your personal data?
# 12: Do I use cookies, and what are they exactly?
# 13: On what basis do I use cookies?
# 14: Can you disable cookies?
# 15: For what purposes do I use my own cookies?
# 16: What third-party cookies are used?
# 17: Do I track your behavior on my website?
# 18: Do I send you targeted ads?
# 19: How can you manage your privacy?
# 20: What are server logs?
# 21: Is there anything else you should know?
If you have any doubts regarding the privacy policy, you can contact me at any time by sending a message to andrzej.butra@gmail.com.
The administrator of your personal data is Andrzej Butra, conducting business activity under the name Butra Consulting, ul. Kanadyjska 30, 32-087, Zielonki, NIP: 6791873583.
As part of the implementation of personal data protection in my company, I have decided not to appoint a data protection officer due to the fact that it is not obligatory in my situation. In matters related to personal data protection and broadly understood privacy, you can contact me at the following e-mail address: andrzej.butra@gmail.com
Depending on the purpose, I may process the following information about you:
I have precisely described the scope of processed data in relation to each processing purpose. Information in this regard can be found in the further part of this policy.
In most cases, you provide them to me yourself. This happens when: you contact me, you subscribe to the newsletter. In addition, some information about you may be automatically collected by the tools I use: the website and newsletter system mechanism collect your IP address, the newsletter system mechanism collects information about your activity in relation to the content sent to you as part of the newsletter, such as opening messages, clicking on links, etc., Google Analytics collects a number of information about how you use my website.
I care about the security of your personal data. I have analyzed the risks associated with individual processes of processing your data, and then implemented appropriate security measures and personal data protection. I constantly monitor the state of my technical infrastructure, review the procedures used, and introduce necessary improvements. If you have any questions regarding your personal data, I am at your disposal at andrzej.butra@gmail.
There is more than one purpose. Below is a list of them, followed by a more detailed discussion. I have also assigned appropriate legal bases for processing to individual purposes:
Newsletter – details
By subscribing to the newsletter, you provide me with your name and e-mail address. Providing data is voluntary, but necessary to subscribe to the newsletter. In addition, my system used to handle the newsletter saves the IP number you used when subscribing to the newsletter, determines your approximate location, the e-mail client you use to handle e-mail, and tracks your actions taken in connection with the messages sent to you. Therefore, I also have information about which messages you opened, which links you clicked in the messages, etc. The data provided to me by you in connection with subscribing to the newsletter are used to send you the newsletter, and the legal basis for their processing is your consent (Art. 6 sec. 1 lit. a of the GDPR) expressed when subscribing to the newsletter. As for the processing of information that does not come from you, but has been collected automatically by my mailing system, I rely in this regard on my legitimate interest (Art. 6 sec. 1 lit. f of the GDPR) consisting in analyzing the behavior of newsletter subscribers in order to optimize mailing activities. You can unsubscribe from the newsletter at any time by clicking on the dedicated link in each message sent as part of the newsletter or by simply contacting me. Despite unsubscribing from the newsletter, your data will still be stored in my database to identify a returning subscriber and for the possible defense of claims related to sending you the newsletter, in particular for the purpose of proving the fact that you gave your consent to receive the newsletter and the time of its withdrawal, which constitutes my legitimate interest, referred to in Art. 6 sec. 1 lit. f of the GDPR. You can modify your data provided for the purpose of receiving the newsletter at any time by clicking on the appropriate link visible in each message sent as part of the newsletter or by simply contacting me.
Correspondence handling – details
By contacting me, you naturally provide me with your personal data contained in the content of the correspondence, in particular your e-mail address and name. Providing data is voluntary, but necessary to establish contact. Your data is in this case processed for the purpose of contacting you, and the basis for processing is Art. 6 sec. 1 lit. f of the GDPR, i.e., my legitimate interest. The legal basis for processing after the contact has ended is also my justified purpose in the form of archiving correspondence to ensure that I can prove certain facts in the future (Art. 6 sec. 1 lit. f of the GDPR). The content of the correspondence may be archived and I am not able to definitively determine when it will be deleted. You have the right to request the history of correspondence you have had with us (if it was archived), as well as to request its deletion, unless its archiving is justified due to my overriding interests, e.g., defense against potential claims from you.
Tax and accounting obligations – details
If I issue an invoice to you, it is part of the accounting documentation, which will be stored for the period of time required by law. Your personal data is in such a situation processed for the purpose of fulfilling my tax and accounting obligations (Art. 6 sec. 1 lit. c of the GDPR in connection with the provisions regulating tax and accounting obligations).
Archive – details
As part of the description of the individual purposes of personal data processing, which are listed above, I have indicated the data storage periods. These periods are often related to my archiving of certain data to ensure that I can prove certain facts in the future, recreate the course of cooperation with the client, exchanged correspondence, and defend, establish or pursue claims. In this regard, I rely on my legitimate interest, referred to in Art. 6 sec. 1 lit. f of the GDPR.
The data storage periods have been indicated separately for each processing purpose. You will find this information in the details devoted to each separate processing purpose.
I would risk saying that modern business cannot do without the services provided by third parties. I also use such services. Some of these services involve the processing of your personal data. External service providers who participate in the processing of your personal data are:
Your personal data may also be transferred to tax offices to the extent necessary to fulfill tax, settlement, and accounting obligations. This applies in particular to all declarations, reports, statements, and other accounting documents that contain your personal data. In addition, if necessary, your personal data may be made available to entities, bodies, or institutions authorized to access data based on legal provisions, such as police, security services, courts, and prosecutors' offices.
What's more, I use tools that collect a number of information about you related to your use of my website. This applies, in particular, to the following information: information about the operating system and web browser you are using, viewed subpages, time spent on the website, transitions between individual subpages, clicks on individual links, the source from which you came to my website, your age range, your gender, your approximate location limited to the town. Your interests determined based on online activity.
This information in itself does not, in my opinion, constitute personal data. Since this information is collected by external tools that I use, this information is also processed by the tool providers on the terms resulting from their regulations and privacy policies. Basically, this information is used to provide and improve services, manage them, develop new services, measure the effectiveness of advertisements, protect against fraud and abuse, as well as personalize the content and advertisements displayed on individual services, websites, and applications. I have tried to describe the details in this regard in the further part of this policy, within the explanations devoted to individual tools.
Yes, some of the processing operations of your personal data may involve their transfer to third countries. I transfer your personal data to third countries in connection with the use of tools that store personal data on servers located in third countries, in particular in the USA. The providers of these tools guarantee an adequate level of personal data protection through appropriate compliance mechanisms provided for by the GDPR, in particular through the use of standard contractual clauses.
The storage of personal data on servers located in third countries takes place within the framework of the following tools: MailChimp mailing system, provided by Rocket Science Group LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA – in the scope of your name, e-mail address, IP address and statistical information related to your reactions to the messages I send, Google services within the G-Suite package, provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland - in the scope of all data processed within Google services, including also those data that are contained in files subject to synchronization with Google Drive.
I would like to remind you here that I use external tools that may collect anonymous information about you. I have already mentioned this several times in this policy, including in response to the previous question. The providers of these tools often use servers located all over the world, in particular in the United States of America (USA), to store the collected information.
I do not make decisions about you based solely on automated processing, including profiling, which would produce legal effects concerning you or similarly significantly affect you.
However, I do use tools that can take certain actions depending on the information collected through tracking mechanisms, but I believe that these actions do not significantly affect you, as they do not differentiate your situation as a customer, do not affect the terms of the contract you can conclude with me, etc.
By using certain tools, I can, for example, send you personalized advertisements based on your previous actions on my website or suggest products that may interest you. This is referred to as behavioral advertising. I encourage you to learn more about behavioral advertising, especially regarding issues related to privacy. Detailed information, along with the ability to manage settings for behavioral advertising, can be found here: http://www.youronlinechoices.com.
I emphasize that within the tools I use, I do not have access to information that would allow for your identification. The information I am talking about here is, in particular: information about the operating system and web browser you are using, viewed subpages, time spent on the website, transitions between individual subpages, the source from which you came to my website, your age range, your gender, your approximate location limited to the town, your interests determined based on online activity.
I do not combine the information indicated above with your personal data that are in my databases. This information is anonymous and does not allow me to identify you. This information is stored on the servers of the providers of individual tools, and these servers can most often be located all over the world.
The GDPR grants you the following potential rights related to the processing of your personal data:
The rules related to the exercise of the above-mentioned rights are described in detail in Art. 16 – 21 of the GDPR. I encourage you to familiarize yourself with these provisions. For my part, I consider it necessary to explain to you that the above-mentioned rights are not absolute and will not be available to you in relation to all processing activities of your personal data.
I emphasize that one of the rights indicated above is always available to you - if you believe that I have violated the provisions on personal data protection when processing your personal data, you have the right to lodge a complaint with a supervisory authority (the President of the Personal Data Protection Office).
You can also always ask me to provide you with information about what data I have about you and for what purposes I process it. All you need to do is send a message to andrzej.butra@gmail.com. However, I have made every effort to ensure that the information you are interested in is comprehensively presented in this privacy policy. You can also use the e-mail address provided above in case of any questions related to the processing of your personal data.
My website, like almost all other websites, uses cookies. Cookies are small text information, stored on your end device (e.g., computer, tablet, smartphone), which can be read by my ICT system (first-party cookies) or the ICT systems of third parties (third-party cookies). Certain information can be saved and stored in cookies, to which ICT systems can then gain access for specific purposes. Some of the cookies I use are deleted after the end of the web browser session, i.e., after it is closed (so-called session cookies). Other cookies are stored on your end device and allow me to recognize your browser the next time you visit the website (persistent cookies). If you want to learn more about cookies as such, you can read, for example, this material: https://pl.wikipedia.org/wiki/HTTP_cookie.
I use cookies based on your consent, except when cookies are necessary for the proper provision of the service to you by electronic means. Cookies that are not necessary for the proper provision of the service by electronic means remain blocked until you consent to my use of cookies. During your first visit to my website, I will show you a message asking for your consent. Remember that disabling or restricting the handling of cookies may prevent you from using some of the functions available on my website and may cause difficulties in using my website, as well as many other websites that use cookies. For example, if you block cookies for social networking site plugins, the buttons, widgets, and social functions implemented on my website may be unavailable to you.
Yes, you can manage cookie settings in your web browser. You can block all or selected cookies. You can also block cookies from specific websites. You can also delete previously saved cookies and other website and plugin data at any time. Web browsers also offer the option of using incognito mode. You can use it if you do not want information about visited pages and downloaded files to be saved in your Browse and download history. Cookies created in incognito mode are deleted when all windows of this mode are closed.
There are also browser plugins available that allow you to control cookies, such as Ghostery (https://www.ghostery.com). Additional software, in particular antivirus packages, etc., may also provide the option of controlling cookies. In addition, tools are available on the Internet that allow you to control certain types of cookies, in particular to collectively manage behavioral advertising settings (e.g., www.youronlinechoices.com/, www.networkadvertising.org/choices).
Remember that disabling or restricting the handling of cookies may prevent you from using some of the functions available on my website and may cause difficulties in using my website, as well as many other websites that use cookies. For example, if you block cookies for social networking site plugins, the buttons, widgets, and social functions implemented on my website may be unavailable to you.
First-party cookies are used to ensure the proper functioning of individual website mechanisms. Information about your defined cookie settings made from the level of the cookie management mechanism is also stored in first-party cookies.
The following third-party cookies are used on my website: Google Analytics, Google Tag Manager, Google AdWords, Google AdSense, Facebook Custom Audiences, Facebook, LinkedIn, Pinterest (social media tool cookies), Webwave
Details regarding individual third-party cookies are described below.
Google Analytics - details
I use the Google Analytics tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. I carry out these activities based on my legitimate interest, which consists in creating statistics and analyzing them in order to optimize my websites.
To use Google Analytics, I have implemented a special Google Analytics tracking code in the code of my website. The tracking code uses cookies from Google LLC regarding the Google Analytics service. You can block the Google Analytics tracking code at any time by installing a browser add-on provided by Google: https://tools.google.com/dlpage/gaoptout. Google Analytics automatically collects information about your use of my website. The information collected in this way is most often transferred to Google servers, which may be located all over the world, and stored there.
Due to the IP address anonymization activated by me, your IP address is shortened before being further transmitted. Only in exceptional cases is the full IP address transferred to Google servers and only there shortened. The anonymized IP address transmitted by your browser as part of Google Analytics is generally not combined with other Google data.
I emphasize that within Google Analytics I do not collect any data that would allow for your identification. Therefore, the data collected within Google Analytics does not constitute personal data for me. The information I have access to within Google Analytics is, in particular: information about the operating system and web browser you are using, the subpages you view on my website, the time spent on my website and its subpages, transitions between individual subpages, the source from which you came to my website.
In addition, I use the following Advertising Features within Google Analytics: demographics and interests reports, remarketing, advertising reporting features, user-ID.
Within the Advertising Features, I also do not collect personal data. The information I have access to is, in particular: your age range, your gender, your approximate location limited to the town, your interests determined based on online activity.
Google Analytics and Google Analytics 360 services have obtained the ISO 27001 independent security standard certificate. ISO 27001 is one of the most widely recognized standards in the world and certifies that the systems supporting Google Analytics and Google Analytics 360 meet the relevant requirements. If you are interested in the details related to Google's use of data from websites and applications that use Google services, I encourage you to read this information: https://policies.google.com/technologies/partner-sites.
Google Tag Manager – details
I use the Google Tag Manager tool provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, which allows me to manage tags, i.e., small code snippets, thanks to which I am able to control user traffic and behavior, collect information about the effectiveness of advertisements, and take actions aimed at improving my website. Google Tag Manager does not collect any information that allows for your identification, however, this tool triggers other tags, which in turn can collect data.
Google AdWords - details
I use the remarketing functions available within the Google AdWords system operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. I carry out these activities based on my legitimate interest, which consists in marketing my own products or services.
When you visit my website, a Google remarketing cookie is automatically left on your device, which collects information about your activity on my website. Thanks to the information collected in this way, I am able to display advertisements to you within the Google network depending on your behavior on my website. For example, if you view a product, information about this fact will be recorded by the remarketing cookie, which will allow me to send you an advertisement regarding this product or any other that I deem appropriate. This advertisement will be displayed to you within the Google network while you are using the Internet, Browse other websites, etc.
I emphasize that when using Google Ads, I do not collect any data that would allow for your identification. Any combination of data in such a way that it takes on the nature of personal data may be done by Google, but in this regard I am no longer responsible for it, because Google carries out these activities based on an agreement concluded with you as a user of Google services.
When using Google AdWords, I am only able to define the target groups that I would like my ads to reach. Based on this, Google decides when and how to present my advertisement to you.
Further processing of information takes place only if you have given Google your consent to link your Browse history with your account and to use information from your Google account to personalize the ads that are displayed on websites. In such a situation, Google will use your data to create and define target group lists for remarketing purposes on various devices. For this purpose, Google temporarily combines the collected information with other data it has to create target groups.
If you do not want to receive personalized ads, you can manage your ad settings directly on the Google side: https://adssettings.google.com/. If you are interested in the details related to Google's use of data from websites and applications that use Google services, I encourage you to read this information: https://policies.google.com/technologies/partner-sites.
Google AdSense – details
I display advertisements on my websites within the Google AdSense network operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. I carry out these activities based on my legitimate interest, which consists in monetizing the content I publish.
My website, in connection with the display of advertisements on it within the AdSense network, contains advertising tags that instruct your web browser to send a request for advertising content from Google servers. Along with the advertising content, the server also sends a cookie file. Cookies are used to display ads based on your previous visits to my website or other websites. AdSense also uses cookies to improve the quality of ads. Often the applications
Facebook Custom Audiences – details
As part of the Facebook Ads system provided by Facebook Inc., 1601 S. California Ave., Palo Alto, CA 94304, USA, I use the Custom Audiences feature to target specific groups of users with tailored advertising messages. I carry out these activities based on my legitimate interest, which consists in marketing my own products or services.
In order to send you advertisements personalized to your behavior on my website, I have implemented the Facebook Pixel on my website, which automatically collects information about your use of my website. The information collected in this way is most often transferred to Facebook's servers, which may be located all over the world, in particular in the United States of America (USA).
The information collected within the Facebook Pixel is anonymous, i.e., it does not allow me to identify you. Depending on your activity on my website, you may be included in a specific audience group, but I do not identify individual people belonging to these groups in any way. However, I inform you that Facebook may combine the collected information with other information about you collected as part of your use of the Facebook service and use it for its own purposes, including marketing purposes. Such actions by Facebook are no longer dependent on me, and you can find information about them directly in Facebook's privacy policy: https://www.facebook.com/privacy/explanation. You can also manage your privacy settings from your Facebook account. You can find useful information in this regard here: https://www.facebook.com/ads/settings.
Social media tools – details
My website uses plugins, buttons, and other social media tools, hereinafter collectively referred to as "plugins," provided by social networking sites such as Facebook, Instagram, LinkedIn, Twitter, Pinterest. When you view my website containing a plugin of a given social networking site, your browser sends information about the visit to the administrator of that social networking site. Since the plugin is a part of the social networking site embedded in my website, the browser sends information about the request to download the content of the given social networking site to my website.
The plugins collect certain information about you, such as user ID, visited website, date and time, and other information about the web browser. The administrators of social networking sites use some of this information to personalize the viewing conditions of my website. For example, when you visit a page with a "Like" button, the administrator of the social networking site needs to know who you are to show you which of your friends also like my website.
The information collected by the plugins can also be used by the administrators of social networking sites for their own purposes, such as improving their own products, creating user profiles, analyzing and optimizing their own activities, and targeting advertisements. I have no real influence on how the information collected by the plugins is then used by the administrators of social networking sites. You can find details in this regard in the regulations and privacy policies of the individual social networking sites.
Social media plugins collect and transmit information to the administrators of these services even when you are Browse my website without being logged in to your account on the social networking site. In that case, however, the browser sends a more limited set of information. If you have logged in to one of the social networking sites, the service administrator will be able to directly assign the visit to my website to your profile on the given social networking site.
If you do not want social networking sites to assign data collected during your visit to my website directly to your profile on a given service, you must log out of that service before visiting my website. You can also completely prevent plugins from loading on the website by using appropriate extensions for your browser, e.g., script blocking. In addition, the use of some plugins may involve the publication of certain information within your social media profiles. For example, information about clicks on the "Like" button may be available on your Facebook timeline. Of course, if you share any content on your social media using plugins embedded on my website, this sharing will naturally be visible on your profile.
As for the details related to the processing by the administrators of social networking sites of the information collected by the plugins, in particular the purpose and scope of data collection and their further processing and use by the administrators, as well as the possibility of contact and your rights in this regard and the possibility of making settings to protect your privacy, you will find everything in the privacy policies of the individual service providers: Facebook - https://www.facebook.com/privacy/explanation, LinkedIn - https://www.linkedin.com/legal/privacy-policy, Instagram - https://www.facebook.com/help/instagram/155833707900388
Yes, I use Google Analytics, Google AdWords, Hotjar, Webwave, and Facebook Custom Audiences, which involve collecting information about your activities on my website. These tools have been described in detail in the question dedicated to third-party cookies, so I will not repeat this information here.
Yes, I use Facebook Ads and Google Ads, within which I can target ads to specific target groups defined based on various criteria such as age, gender, interests, profession, job, and actions previously taken on my website. These tools have been described in detail in the question dedicated to third-party cookies, so I will not repeat this information here.
The answer to this question can be found in many places in this privacy policy when describing individual tools, behavioral advertising, cookie consent, etc. Nevertheless, for your convenience, I have gathered this information in one place again. Below you will find a list of options for managing your privacy. cookie settings in your web browser, browser plugins supporting cookie management, e.g., Ghostery, additional software managing cookies, incognito mode in the web browser, behavioral advertising settings, e.g., youronlinechoices.com, Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout, Google Ads Settings: https://adssettings.google.com/, Facebook Ads Settings: https://www.facebook.com/ads/settings
Using the website involves sending requests to the server where the website is stored. Each request directed to the server is saved in the server logs. The logs include, among others, your IP address, server date and time, information about the web browser and operating system you are using. The logs are saved and stored on the server. The data saved in the server logs are not associated with specific people using the website and are not used by me to identify you. Server logs are only auxiliary material used to administer the website, and their content is not disclosed to anyone except those authorized to administer the server.
As you can see, the topic of personal data processing, the use of cookies, and the management of broadly understood privacy is quite complex. I have made every effort to ensure that this document provides you with the most extensive knowledge on issues important to you. If anything is unclear to you, you want to learn more, or just talk about your privacy, write to me at andrzej.butra@gmail.com.
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